德国工业设计大师Dieter Rams的“十大设计原则”

• Good design is innovative 好的设计彰显创新
• Good design makes a product useful 好的设计使其实用
• Good design is aesthetic 好的设计唯美动人
• Good design is understandable 好的设计直观易用
• Good design is honest 好的设计诚实无欺
• Good design is unobtrusive 好的设计谦虚内敛
• Good design is long - lived 好的设计经久耐用
• Good design is consistent in every detail 好的设计聚焦所有细节
• Good design is environmentally friendly 好的设计融于环境且保护环境
• Good design is as little design as possible 好的设计使设计无痕

虽然设计风潮几度变化，而德国工业设计大师Dieter Rams于80年代提出的“十大设计原则”却始终经典。